STRATEGIC ACCESSIBILITY ADVISORY
Design your business to reach more people. Make it accessible.
1 in 3 people navigate a physical, sensory, or cognitive constraint.
Purple inc. is an advisory to help brands reach the exact demographic they are designing out, turning an overlooked market into loyalty and revenue.
We do this using accessibility as a proven design method and commercial lever, to reach a wider audience, strengthen loyalty, and innovate for universal use.
Lived experiences along with 15+ years at Nike and Walmart, applied to your organization.
THE OPPORTUNITY
Accessibility in business
Four places your business gains from designing for the full range of people.
Workplace
Design your office spaces, tools, reasonable adjustments, and culture that let every employee do their best work, whatever their needs. Less daily friction, higher productivity and retention.
Products & Services
Make your business including products, journeys, services, and support designed for the full range of customers, not the average. You reach the segments most brands design out.
Compliance
The EAA and WCAG turned accessibility into a legal line you have to meet. Get ahead of it and skip the expensive retrofit later. Reinvest your savings.
Community
Build with and for people with disabilities, through co-design with lived experience, representation and sponsorships. People remember who designed them in.
SERVICES
01 | A Diagnostic ⬅ Start here!
A workshop with your leaders, targeted surveys, and a synthesis of what they show: your highest-impact opportunities, ranked by revenue and risk, as a prioritised roadmap.
02 | An Accessibility & Inclusion Strategy
Turn your Diagnostic findings into a plan: your ambition, priorities, business case, KPIs and who owns what.
03 | ERG Consulting
Whether enabling one ERG or multiple ERGs, we provide end-to-end expertise in successfully setting up, launching, operating, and evolving ERGs. All based on proven methodologies.
04 | Research, panels, and engagement
Conduct short studies on accessibility and accessible design. Research and focus groups for real user feedback from people with disabilities. Panels and stage appearances on accessibility and the intersectionalities of inclusion.
See the thinking in our flagship State of Accessibility report →
05 | Delivery Network
I connect you with the right experts for what you need: compliance, design, strategic execution and more. A one-stop-shop network so the work gets done, not just recommended.
WHY PURPLE
A unique combination of commercial acumen & consumer insights.
Expertise
Consumer Strategy · Operations · Analytics · Change management · Community building
Industries
Sports · Consumer · Retail · DTC
Published Research
State of Accessibility, 2026
Read report here →
Shaped by global brands
Nike | Walmart
Team of experts
Specialists in strategy, WCAG, design and compliance, plus lived experience.
"The spider in the web, bringing functions and people into alignment."
Onno, Merchandising Director
Nike
"She asks the sharpest questions, that no one else has considered."
Ishita, Strategy Principal
Nike
"Brings calm, clarity, and reason. Grounded in real data and true insight."
Chantal, Senior Director
Nike
