top of page

STRATEGY & ACCESSIBILITY

Build a business everyone can fully experience.

The best experiences are easy, thoughtful, and frictionless. They earn loyalty, retention, and long-term value. Accessibility is how you build them, designing products, services, environments, and platforms so they work for everyone. At least 1 in 3 people benefit directly. In practice, everyone does.

 

Purple inc. is a strategic accessibility consultancy. We help leaders embed accessibility into culture, strategy, design, and digital. The result: a business that is compliant, differentiated, and usable by all.

 

We deliver across four areas: internal business environment, digital channels, external products and services, and compliance. Each one a strategic tool and design method.

 

17 years at Nike and Walmart, now applied to your organization.

DEFINING IT

What is accessibility?

What comes to your mind when I say “accessibility”?

WHY TRUST US

"Nikhita & I collaborated on a strategy project for the Nike Kids team, standing up from scratch a strategy for a whole new consumer group. She consistently brought clarity to complex and ambiguous situations; she expertly pulled together a broad set of stakeholders- across time zones, thus creating & leading a satellite team around this project. Her natural ability to think strategically, and cut through the noise has been something I have witnessed & admired. She asks the sharpest questions, often that no one else in a room has even considered. She is thoughtful in how she frames her messages for different audiences - always thinking holistically and inclusively"

Ishita, Strategy Principal, Nike

bottom of page