STRATEGIC ACCESSIBILITY ADVISORY
Expanding your consumer reach, through universal design.
1 in 3 people navigate a physical, sensory, or cognitive constraint.
Helping consumer brands reach the exact demographic they are designing out, turning an overlooked market into loyalty and revenue.
Purple inc. is an advisory that uses accessibility as a proven design method and commercial lever, to reach a wider audience, strengthen loyalty, and innovate for universal use.
Lived experiences along with 15+ years at Nike and Walmart, applied to your organization.
AREAS OF IMPACT
How accessibility shows up in business
The areas where exclusion costs the most, and where the return is largest.
Workplace
Every team carries a mix of needs, seen and unseen. Design your workplace around that reality, not the average, and earn deeper loyalty and productivity from your people.
Business
Your customers don't come in one shape. Design adaptive products, journeys, and support around the full range of them, not just the average, and reach the segments most brands design out.
Compliance
The EAA and WCAG turned accessibility into a legal line you have to meet. Get ahead of it and skip the expensive retrofit later. Reinvest your savings.
Community
People remember who designed them in. Build for disabled customers, and the families and friends who buy alongside them, and earn lifelong trust across a whole community.
SERVICES
01 | Keynotes & Workshops
A keynote or workshop that shows the economics of accessibility, and why designing for the full range of customers is a growth decision, not a cost.
See the thinking in our flagship State of Accessibility report →
02 | Diagnostic
A clear read on where and how your business can gain the most from being more accessible, from workplace and culture to the consumer-facing experience. You get your highest-impact opportunities as a prioritised roadmap.
03 | Advisory: Fractional, Board, 1:1
Guidance on how to execute your accessibility initiatives. I provide strategic direction, real insight, and highly specialised knowledge, to steer your teams to execute in the best possible way.
04 | Delivery Network
I connect you with the right experts for what you need, compliance, design, and strategic execution, and more. A one stop shop network so the work gets done, not just recommended.
WHY PURPLE
Commercial results through consumer intelligence.
Bringing a unique combination of consumer knowledge, commercial acumen from world's top brands, and personal lived insight.
Expertise
Consumer Strategy · Operations · Analytics · Change management · Community building
Industries
Sports · Consumer · Retail · DTC
Published Research
State of Accessibility, 2026
Read report here →
Shaped by global brands
Nike | Walmart
Team of experts
Specialists in strategy, WCAG, design and compliance, plus lived experience.
"The spider in the web, bringing functions and people into alignment."
Onno, Merchandising Director
Nike
"She asks the sharpest questions, that no one else has considered."
Ishita, Strategy Principal
Nike
"Brings calm, clarity, and reason. Grounded in real data and true insight."
Chantal, Senior Director
Nike
